The Russian Academy Of Arts

Source: www.sostav.ru

     When questioned about the symbols of the Russian capital, the  Moscovites are usually expected to say: “the Kremlin”. The evidence of this fact has been checked up by Synovite company, when 500 respondents were asked via telephone how the symbols of Moscow had changed for the last 20 years.
     No wonder, that the Kremlin, Red Square, Bolshoi Theatre and Tretyakov Gallery are most often associated with Moscow.  As it was 20 years ago, these landmarks continue to keep the leading positions in the rating of the capital symbols. Though rather old, these objects of cultural heritage are still not out of date. Thus, 20 years ago the Kremlin was thought as a “visiting card” of Moscow by 93% of respondents, nowadays – by 95%.
     However, the fifth place now takes one of the major shrines of Russia - Cathedral of Christ the Savior  (66.1%), while 20 years it was A. Pushkin Museum of Fine Arts (67.4%).   However, many modern architectural  buildings have undergone a “rethinking”.  In the new rating one can see the War Memorial on Poklonnaya Hill (57%),  “Bagrationi” pedestrian bridge across the Moskva-river  (20.7%), Moscow-City (16.5%) and even MEGA shopping mall (12.8%).
     “How many reproaches addressed to the Moscow Government and sculptor of all times and peoples Zurab Tsereteli  have been heard!” – explains the situation Maria Vakatova, director of Synovate company for marketing and communications. “Have a look at the high position this Memorial occupies in our rating now – more than  half of the respondents believe, that it is a Moscow visiting card. By the way, these two objects have been more frequently considered the capital symbol by men. More popular with women is one more newly made  object – Manezh square, which according to our poll, can not be called an outsider. 

 

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